Privacy Policy

1. Who We Are

Digital Tharavadu ("we", "our", "us") is a creative movie promotion agency based in Thiruvananthapuram, Kerala, India. We operate the website digitaltharavadu.com and provide bespoke digital marketing and promotional services for South Indian and Malayalam cinema.

For the purposes of the DPDP Act, 2023, Digital Tharavadu acts as a Data Fiduciary when we determine the purpose and means of processing your personal data.

2. Data We Collect

We may collect and process the following categories of personal data ("Digital Personal Data") from you:

2.1 Identity & Contact Data

• Full name and professional title
• Email address and phone number
• Name of production company or studio
• Social media handles (e.g., Instagram username)

2.2 Business & Project Data

• Movie or project title and genre
• Marketing budget range and campaign objectives
• Release dates and distribution details
• Any materials you voluntarily share with us (scripts, posters, trailers)

2.3 Technical & Usage Data

• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on site, and referral source
• Device identifiers

2.4 Communication Data

• Content of messages sent to us via email or social media
• Records of our correspondence with you

We do not collect sensitive personal data such as financial account numbers, biometric data, medical history, or government identification numbers through this website.

3. How We Collect Your Data

We collect personal data through the following means:

• Direct Interactions: When you contact us via email (hello@digitaltharavadu.com) or via our Instagram page.
• Automated Technologies: As you interact with our website, we may automatically collect Technical Data using cookies and similar tracking technologies.
• Third Parties: We may receive data about you from third parties such as Google Analytics or Instagram, subject to their own privacy policies.

4. Purpose of Processing

We process your personal data for the following purposes only:

• To respond to your business inquiries and campaign proposals
• To deliver and manage contracted movie promotion services
• To send you relevant service-related communications
• To improve our website's performance and user experience
• To comply with applicable legal obligations under Indian law
• To protect the legitimate interests of our business and clients

We will never sell your personal data to third parties, nor use it for unsolicited advertising purposes.

5. Legal Basis for Processing (DPDP Act, 2023)

Under the Digital Personal Data Protection Act, 2023, we process your personal data only on one of the following lawful bases:

• Consent (Section 6): Where you have freely, specifically, and informedly given us consent to process your data (e.g., by contacting us).
• Legitimate Uses (Section 7): Where processing is necessary for the performance of a contract to which you are a party, compliance with a legal obligation, or for the exercise of any legal right or claim.

You may withdraw your consent at any time by contacting us at privacy@digitaltharavadu.com. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

6. Data Sharing & Disclosure

We do not sell, trade, or rent your personal data. We may share data only in the following limited circumstances:

• Service Providers: Trusted vendors who assist in our operations (e.g., email hosting, analytics), bound by strict confidentiality agreements.
• Legal Compliance: Where required by law, court order, or a request from a competent government authority under applicable Indian law.
• Business Transfers: In the event of a merger, restructuring, or acquisition, subject to the same privacy protections.
• With Your Consent: In any other circumstance, only with your explicit, prior consent.

7. International Data Transfers

Our primary operations are based in India. However, some of our service providers (such as Google Analytics) may process data in other countries. Where data is transferred outside India, we ensure appropriate safeguards are in place in accordance with the DPDP Act, 2023 and any rules notified by the Central Government regarding restricted geographies.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for legal, accounting, or reporting requirements.

• Inquiry Data: Retained for 24 months from last contact, then securely deleted.
• Active Client Data: Retained for the duration of the engagement plus 5 years for legal compliance.
• Technical/Analytics Data: Retained for a maximum of 14 months.

When data is no longer needed, it is securely deleted or anonymised so that it can no longer be associated with you.

9. Your Rights as a Data Principal

Under the DPDP Act, 2023, you (the "Data Principal") have the following rights:

• Right to Access (Section 11): The right to know what personal data we hold about you and obtain a summary of its processing.
• Right to Correction & Erasure (Section 12): The right to have inaccurate data corrected and, where applicable, to have your data erased ("right to be forgotten").
• Right to Grievance Redressal (Section 13): The right to have your grievances addressed in a timely manner.
• Right to Nominate (Section 14): The right to nominate another individual to exercise your rights in case of death or incapacity.
• Right to Withdraw Consent: You may withdraw previously given consent at any time.

To exercise any of these rights, please contact our Grievance Officer at privacy@digitaltharavadu.com. We will respond within 72 hours of receiving your request.

10. Cookies & Tracking Technologies

Our website uses minimal, essential cookies to ensure the website functions correctly. We use Google Analytics (with IP anonymisation enabled) to understand aggregated website usage.

Types of cookies we use:

• Essential — Required for the website to function. Cannot be disabled.
• Analytics — Used by Google Analytics. You may opt out via Google's opt-out tool.

We do not use cookies for advertising, profiling, or targeted marketing purposes.

11. Security of Your Data

We implement appropriate technical and organisational security measures to protect your personal data against accidental loss, destruction, alteration, unauthorised disclosure, or access. These measures include:

• HTTPS encryption for all data in transit
• Access controls limited strictly to authorised personnel
• Regular review of data access and storage practices
• Secure deletion of data when no longer required

In the event of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify the relevant authority and affected individuals as required under applicable law.

12. Children's Privacy

Our website and services are directed exclusively at professionals in the film and entertainment industry. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we have collected data from a minor without verifiable parental consent, we will delete it immediately. Please contact privacy@digitaltharavadu.com if you believe this has occurred.

13. Third-Party Links

Our website may contain links to third-party platforms, including Instagram, YouTube, and other social media. Clicking on those links will direct you away from our website. We are not responsible for the privacy practices of third-party sites and strongly encourage you to read their respective privacy policies. This Privacy Policy applies solely to information collected by Digital Tharavadu.

14. Changes to This Policy

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will update the "Effective Date" at the top of this page. We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

15. Contact Us & Grievance Officer

For any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact our designated Grievance Officer:

If you are not satisfied with our response, you have the right to lodge a complaint with the Data Protection Board of India once it is constituted under the DPDP Act, 2023.